Rimini Street, Inc

Marketing Automation Campaigns Manager

Job ID

Job Description

Rimini Street, Inc., the world’s leading independent provider of support for enterprise application software, seeks a Marketing Automation Campaigns Manager resident in our Pleasanton, California office.

Our company is currently privately held with plans to become a public company. Rimini Street views all of our employees as partners, and is committed to providing an exciting, participatory and team oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work hard, play hard corporate environment.


Position Summary

Reporting to the Director of Demand Generation, the Marketing Automation Campaigns Manager will be responsible for Rimini Street’s Marketo automation programs and play a vital role in all aspects of the Company’s demand generation campaigns and lead nurturing strategy. 

In this position, you will take a key role in planning, executing, integrating, maintaining, reporting and optimizing marketing automation programs designed to intelligently capture, nurture and convert prospects through an aggressive B2B closed loop sales cycle. In addition, you will support demand generation online execution utilizing a mix of email, database marketing, online media, social media, direct mail, webinar and event-based campaigns, to support the company’s lead generation efforts.


Essential Duties and Responsibilities:

  • Work collaboratively with global marketing managers to develop Marketo marketing templates, lead scoring strategies, nurture strategies, and email marketing programs with the ultimate goal of increasing response rates, engagement, and driving measureable pipeline.
  • Design and execute global email campaigns utilizing Marketo and CRM systems as needed
  • Strategize, develop, and optimize lead nurturing programs in all phases of customer buying cycles
  • Testing recommendations and monitor campaigns to continuously optimize performance based on industry best practices
  • Develop and produce email metrics and campaign ROI, performance and dashboards for management reporting
  • Monitor and improve lead and opportunity information to produce accurate lead conversion metrics
  • Manage and execute online programs including webinars, email and newsletter sponsorships, web banners and keyword advertising, content syndication, events promotion.
  • Collaborate closely with stakeholders including sales development, events, creative, client care and product teams to assure campaigns meet business objectives
  • Own and manage the demand gen email calendar to maximize deliverability and minimize list fatigue
  • Work closely with marketing operations team on email and marketing automation-related operational and technical issues, including data segmentation, spam compliance, lead scoring, lead nurturing and account based marketing


Minimal Qualifications



  • Pleasanton, California



  • BA/BS degree required



  • 4-6 years of related experience required, preferably in marketing automation, email marketing or lead generation/management for a B2B software/technology company
  • Advanced Marketo marketing automation experience required. Marketo Certified Expert is ideal.
  • Understanding and experience in B2B lead to sales process and buying stages with a process-based approach to lead management
  • Have experience working with HTML and understanding of email best practices
  • Proficiency with MS Office software and Salesforce CRM
  • Metrics driven and results oriented with demonstrated analytical skills
  • A self-starter who is attention to detail, exceptionally organized, and strong follow through capabilities
  • Ability to multi-task, prioritize, take on responsibility and work well under deadlines
  • Excellent team player with strong project management and communication skills


Company Description

Rimini Street is the leading independent provider of enterprise software support services. The company is redefining enterprise support services with an innovative, award-winning program that enables Oracle and SAP licensees to save up to 90 percent on total support costs over a decade, including saving 50 percent on their annual support fees. Clients can remain on their current software release without any required upgrades or migrations for at least 10 years. Hundreds of clients, including global, Fortune 500, midmarket, and public sector organizations from virtually all industries have selected Rimini Street as their trusted, independent support provider.


Be Treated Like the Best 

Rimini Street hires only the best -- and provides the compensation, bonus and benefit programs appropriate for proven top-performing professionals. We want our employees to have an opportunity to share in the financial success that results from our dedication to service excellence, high-quality deliverables and an unparalleled client experience.

  • Excellent compensation, bonus and benefits packages.
  • No bureaucracy, thousand-page rule books or politics — just everyone working together to build a great company through service excellence and client Success.
  • Work hard, play hard environment -- Rimini Street is a group of hard-working professionals who are passionate about achieving success, but we also enjoy opportunities to meet up at fun company events. Laughter and smiles welcome here!
  • Professional growth encouraged!  All Rimini Street professionals are encouraged to grow and learn new skills.

 Industry Recognition

  • Winner, Bay Area News Group "Top Workplaces" Awarded in 2010, 2013 and 2014.
  • Named to CIO UK’s “20 Companies to Watch in 2012” annual hotlist of tech companies.
  • Winner, Stevie Award for Customer Service Team of the Year, 2012.
  • Winner, 2012 Red Herring Top 100 Americas award.
  • Ranked #1 as Top Small Business in the West, 2012.
  • Winner, Gartner Cool Company Award, 2012. 

To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com


Rimini Street is committed to creating a diverse environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability and protected veterans status or any other characteristic protected by law.


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