Rimini Street, Inc

Marketing Automation (Marketo) Manager

US-IL-Chicago | US-CA-Pleasanton
Job ID

Job Description

Rimini Street, Inc. (Nasdaq: RMNI), a global provider of enterprise software support products and services, seeks a Marketing Automation Manager resident in our Pleasanton, CA or Chicago, Illinois office.


Rimini Street views all of our employees as partners, and is committed to providing an exciting, participatory and team oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work hard, play hard corporate environment.


Position Summary


Reporting to the Sr. Director of Marketing Operations, the Marketing Automation Manager will be responsible for all of Rimini Street’s marketing automation programs and play a vital role in all aspects of the Company’s marketing campaigns and lead nurturing strategy as well as our marketing tech stack integration. 


Essential Duties and Responsibilities

  • Be the marketing automation expert and drive development, implementation and roll out of landing pages and forms, marketing templates, behavior scoring models, nurture, and email marketing campaigns with the ultimate goal of increasing engagement, retention and conversion
  • Test and monitor campaigns to continuously optimize performance based on industry best practices and be the subject matter expert on email deliverability
  • Manage audiences to optimize engagement through segmentation, size, frequency and other recommendations based in industry best practices
  • Enhance existing marketing technology stack, assure process flow and work with extended teams like sales, IT, client engagement etc on flawless integration
  • Lead marketing technology improvement and integration processes
  • Develop comprehensive account based marketing strategies and plans using automation technologies
  • Serve as subject matter expert for all email operational related issues and marketing automation
  • Guide marketing database team to improve list segmentation and list quality. Must have knowledge of Merge and purge process, bounces and suppression handling
  • Develop and produce email metrics and campaign ROI, performance and dashboards for management reporting



  • Bachelor's Degree or equivalent experience
  • Marketo certification (or equivalent experience), Salesforce certification is a plus



  • Pleasanton, CA or Chicago, IL



  • 4+ years of experience managing email campaigns and program implementation in Marketo, preferable in a marketing automation leadership role
  • Experience managing projects of varying complexity; time management and project management are critical skills


  • Ability to work effectively with internal cross-functional teams; global leadership/influence
  • Have experience working with HTML to support template design
  • Preferably experienced in account-based marketing techniques
  • Deep understanding of marketing technology landscape and best practices


Company Description

Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products. The company has redefined enterprise software support services since 2005 with an innovative, award-winning program that enables licensees of IBM, Microsoft, Oracle, SAP and other enterprise software vendors to save up to 90 percent on total support costs. Clients can remain on their current software release without any required upgrades for a minimum of 15 years. Over 1,330 global Fortune 500, midmarket, public sector and other organizations from a broad range of industries currently rely on Rimini Street as their trusted, third-party support provider.


The company is widely recognized by clients, leading industry analysts (including Gartner, Forrester, Constellation Research and Nucleus), and financial analysts as the leader in a large, fast growing market with tremendous upside and an extremely strong value proposition that resonates with CIOs and CFOs. With tight IT budgets and flat global economic growth, IT and procurement professionals are actively looking for proven methods to cut costs while improving service. Rimini Street enables organizations to free up budget for strategic business initiatives by delivering savings of up to 90 percent on total maintenance and support costs.


Be Treated Like the Best

  • Rimini Street hires only the best – and provides the compensation, bonus and benefit programs appropriate for proven top-performing professionals. We want our employees to have an opportunity to share in the financial success that results from our dedication to service excellence, high-quality deliverables and an unparalleled client experience
  • No bureaucracy, thousand-page rule books or politics — just everyone working together to build a great company through service excellence and client success
  • Work hard, play hard environment – Rimini Street is a group of hard-working professionals who are passionate about achieving success, but we also enjoy opportunities to meet up at fun company events
  • We are also passionate about giving back to our communities around the world, with plenty of opportunities for volunteering and charity through the Rimini Street Foundation
  • All Rimini Street professionals are encouraged to grow and learn new skills


Accelerating Company Growth

  • Trading on Nasdaq: RMNI
  • Over 1,450 active clients, including 85 of the Fortune 500 and Global 100
  • 47 consecutive quarters of sequential revenue growth
  • 2017 Q3 revenue results of $53.6 million, a quarterly increase of 32% year over year


Recent Industry Recognition

  • Listed as a 2017 Top Workplace in the Bay Area by the Bay Area News Group
  • Named an Inc. 5000 company for the seventh consecutive year, and recognized as one of America’s fastest-growing private companies with three-year revenue growth of 172%
  • Honored with 11 Stevie Awards in 2017, including 5 awards for delivering excellence in customer service
  • Received 7 Golden Bridge awards including Technology Company of the Year



To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com


Rimini Street is committed to creating a diverse environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability and protected veterans status or any other characteristic protected by law.


Please Note:  Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources.  Unsolicited resumes will be ineligible for referral fees.


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