Rimini Street, Inc

  • Marketing Automation Specialist

    Job Location IN-Hyderabad
    Job ID
  • Job Description

    Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of enterprise software support products and services, and the support provider for Oracle SAP software and products. The Company was founded to disrupt and redefine leading third-party the enterprise software support market by developing innovative new products and services, providing ultra-responsive service and delivering outstanding value to clients.


    We actively seek a Marketing Automation Specialist resident in our Hyderabad, India office.


    Rimini Street views all of our employees as partners, and is committed to providing an exciting, participatory and team oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work hard, play hard corporate environment.


    Essential Duties and Responsibilities

    • Build best-practice marketing automation programs within the Marketo platform (emails, landing pages, forms, etc.)
    • Segment and leverage the marketing database for efficient and effective campaign targeting
    • Assist with designing lead generation programs, lead-nurturing programs, lead scoring, and automated communication programs
    • Update marketing campaign workflows as changes to business requirements dictate
    • Monitor, analyze, and report on performance of each and every campaign and communicate results to key stakeholders
    • Help create and maintain a marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity
    • Document functional requirements into technical execution details to ensure solutions are delivered to meet the needs of the business
    • Assists in the development of training documentation
    • Document and enforce marketing automation processes and procedures
    • Train marketing department on how to accomplish basic tasks within the marketing automation platform
    • Communicate and clarify enhancements to automation systems. Provides info and assistance for the launch of new application functionality
    • Assist in the creation of nurturing and scoring programs to support the marketing organization
    • Work with the web team to drive deeper Marketo integration (RTP) into the website to improve lead quality and visibility to lead sources and activities



    • Bachelor’s degree in business, marketing, computer science, or other technology related field required



    • Hyderabad, India


    Minimal Qualifications  

    • Strong understanding of Marketo marketing automation (Marketo Certification desired), Salesforce CRM, and other marketing business systems
    • Ability to handle multiple projects simultaneously, prioritizing work to meet competing deadlines
    • Strong understanding of workflow processes and systems within a marketing/sales cycle
    • Strong knowledge of the design and quality assurance of lead scoring and multi-tiered programs
    • Good knowledge of HTML
    • Good data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
    • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
    • Strong organizational skills, with attention to detail
    • Excellent interpersonal, written and verbal communication skills
    • Ability to translate business requirements into technical specifications. Ability to communicate technical info and ideas so others will understand
    • Ability to work and promote inclusiveness in small groups


    Desired Skills and Experience

    • 3 - 5 years of Marketo experience, including experience building complex lead nurturing workflows
    • Marketo Expert Certification
    • Service-oriented/consultant approach to serving our marketing teams
    • HTML programming
    • Desire to learn new marketing technologies and how to integrate into a tech stack
    • Understanding of B2B marketing programs, lead management and revenue marketing philosophies

    Company Description

    Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products. The company has redefined enterprise software support services since 2005 with an innovative, award-winning program that enables licensees of IBM, Microsoft, Oracle, SAP and other enterprise software vendors to save up to 90 percent on total support costs. Clients can remain on their current software release without any required upgrades for a minimum of 15 years. Over 1,330 global Fortune 500, midmarket, public sector and other organizations from a broad range of industries currently rely on Rimini Street as their trusted, third-party support provider.


    The company is widely recognized by clients, leading industry analysts (including Gartner, Forrester, Constellation Research and Nucleus), and financial analysts as the leader in a large, fast growing market with tremendous upside and an extremely strong value proposition that resonates with CIOs and CFOs. With tight IT budgets and flat global economic growth, IT and procurement professionals are actively looking for proven methods to cut costs while improving service. Rimini Street enables organizations to free up budget for strategic business initiatives by delivering savings of up to 90 percent on total maintenance and support costs.


    Be Treated Like the Best

    • Rimini Street hires only the best – and provides the compensation, bonus and benefit programs appropriate for proven top-performing professionals. We want our employees to have an opportunity to share in the financial success that results from our dedication to service excellence, high-quality deliverables and an unparalleled client experience
    • No bureaucracy, thousand-page rule books or politics — just everyone working together to build a great company through service excellence and client success
    • Work hard, play hard environment – Rimini Street is a group of hard-working professionals who are passionate about achieving success, but we also enjoy opportunities to meet up at fun company events
    • We are also passionate about giving back to our communities around the world, with plenty of opportunities for volunteering and charity through the Rimini Street Foundation
    • All Rimini Street professionals are encouraged to grow and learn new skills


    Accelerating Company Growth

    • Trading on Nasdaq: RMNI
    • Over 1,450 active clients, including 85 of the Fortune 500 and Global 100
    • 47 consecutive quarters of sequential revenue growth
    • 2017 Q3 revenue results of $53.6 million, a quarterly increase of 32% year over year


    Recent Industry Recognition

    • Listed as a 2017 Top Workplace in the Bay Area by the Bay Area News Group
    • Named an Inc. 5000 company for the seventh consecutive year, and recognized as one of America’s fastest-growing private companies with three-year revenue growth of 172%
    • Honored with 11 Stevie Awards in 2017, including 5 awards for delivering excellence in customer service
    • Received 7 Golden Bridge awards including Technology Company of the Year



    To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com


    Rimini Street is committed to creating a diverse environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability and protected veterans status or any other characteristic protected by law.


    Please Note:  Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources.  Unsolicited resumes will be ineligible for referral fees.


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